书目详细信息
： The new KNOW :
书目信息 机读格式(MARC)
| ISBN： | 9780470461716 (hbk.) : |
|---|---|
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | May, Thornton A. |
| 题名： | The new KNOW : Innovation powered by analytics / Thornton A. May. |
| 索书号： | F273.1/M467E |
| 出版发行项： | Chichester : John Wiley & Sons Ltd : [distributor] John Wiley and Sons Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Cape Town : [distributor] John Wiley & Sons, 2009. |
| 载体形态： | 236 p. ; 23 cm. |
| 丛编说明： | Wiley and SAS business series |
| 一般附注： | Hardback. |
| 格式化内容附注： | Foreword. The Blending of Insight and Technology by Jean E. Eagle. Are We at the Advent of Something Big? by John E. Chickering, CRM Introduction: Sitting on a Hinge of History. Can Futurists Be Trusted? What Exactly Is a Hinge of History? Notes. Chapter 1 The Art, Act, and Science of Knowing. Why Are Humans at the Top of the Food Chain? Recent History of Knowing. Notes. Chapter 2 A Transformed World. Analytics Makes Change Understandable. Finance Industry: One of the First to Be Transformed by Analytics. Healthcare Will Be Transformed by Analytics. Retail Is on the Cusp of Being Transformed. Grocery Stores. Advertising Is Being Transformed. What We Must Know about Customers Is Transforming. Business Models Are Transforming. Logistics Has Been Transformed. The Military Has Been Transformed. Science Is Transforming. Agriculture and Food Is Being Transformed. Work Itself Is Transforming. Transportation Is Being Transformed. Politics Is Transforming. Technology Companies Slow to Embrace Analytics. The Media Industry Is Being Transformed. Notes. Chapter 3 The Analyst: A New Animal in The Organizational Forest. What Do Analysts Do? Understanding Customers. Evolution of Analytics. Analyst Brand. Education of Analysts. Career Path. Motivation. Where/How Is Analyst Time Spent? Notes. Chapter 4 Where Analysts Live in the Organization. The History that Got Us Where We Are Today. State of Organizational Structure Today. A "Hot Mess". Thoughts on the New Normal. Power of Connected Analytics. Power of Conversation. The Path Ahead. But When You Get It Right... A Different Model to Build On. Notes. Chapter 5 Relationships Betwixt and Between. Why Are Relationships Important? A More Nuanced Understanding of Relationships. Paying Attention to What People Pay Attention To. Managing Relationships Requires Understanding Info-War. Whom Do You Want to Have a Relationship With? Relationships with Peers. Analysts Need to Get in the Game. Social Network Analysis: The Forgotten Piece of Business Analytics. Evolution of R |