书目详细信息
： Marketing in context :
书目信息 机读格式(MARC)
| ISBN： | 9781137297105 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Hackley, Christopher E. |
| 题名： | Marketing in context : setting the scene / Chris Hackley. |
| 索书号： | F713.5/H122E |
| 载体形态： | ix, 224 pages ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Setting the marketing scene -- Marketing as communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing ideology and social policy -- Consumer agency and brand culture -- Managing marketing - in context. |