书目详细信息
： RETHINKING MARKETING :
书目信息 机读格式(MARC)
| ISBN： | 0470021470 (cloth : alk. paper) |
|---|---|
| 个人名称： | Hakansson, Hakan,1947- |
| 题名： | Rethinking marketing : developing a new understanding of markets / Hakan Hakansson Debbie Harrison, Alexandra Waluszewski. |
| 索书号： | F713.50-532/H155E |
| 出版发行项： | Hoboken : Wiley, 2004. |
| 载体形态： | x, 281 p. : ill. ; 25 cm. |
| 一般附注： | "This book is the result of the seminar that was held in May 2003 in Oslo." |
| 书目附注： | Includes bibliographical references and index. |