| ISBN: | 0134178823 : |
|---|---|
| ISBN: | 0134178742 (pbk.) : |
| 个人名称: | Lewis, Herschell Gordon,1926- |
| 题名: | How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis. |
| 索书号: | F713.8/L674E |
| 出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1986. |
| 载体形态: | xiii, 273 p. : ill. ; 24 cm. |
| 一般附注: | Originally published: Chicago : Nelson-Hall, c1979. |
| 一般附注: | Includes index. |