书目详细信息
： Myth in modern media management and marketing /
书目信息 机读格式(MARC)
| ISBN： | 9781522591009 |
|---|---|
| ISBN： | 9781522591016 |
| 编目源： | LBSOR/DLC LBSOR DLC |
| 题名： | Myth in modern media management and marketing / Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors. |
| 索书号： | G206.3/K92E |
| 载体形态： | 317 pages ; 24 cm |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar Clik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong. |