书目详细信息
： The social media bible :
书目信息 机读格式(MARC)
| ISBN： | 9780470623978 (pbk. : acid-free paper) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Safko, Lon. |
| 题名： | The social media bible : tactics, tools, and strategies for business success / Lon Safko. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.36/S128E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2010. |
| 载体形态： | xix, 771 p. : ill. ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement. |