书目详细信息
： SEGMENTATION MARKETING :
书目信息 机读格式(MARC)
| ISBN： | 088730558X : |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Berrigan, John. |
| 题名： | Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner with contributions by Shel Feldman. |
| 版本说明： | 1st ed. |
| 索书号： | F713.5/B533E |
| 出版发行项： | New York : HarperBusiness, c1992. |
| 载体形态： | xxvii, 270 p. : ill. ; 22 cm. |
| 书目附注： | Includes bibliographical references (p. 255-260) and index. |
| 格式化内容附注： | The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future. |