书目详细信息
： HBR guide to persuasive presentations /
书目信息 机读格式(MARC)
| ISBN： | 9781422187104 (pbk. : alk. paper) |
|---|---|
| ISBN： | 1422187101 (pbk. : alk. paper) |
| 编目源： | DLC DLC BTCTA BDX YDXCP OCLCO BWX BKL CDX MCW KMS |
| 个人名称： | Duarte, Nancy. |
| 题名： | HBR guide to persuasive presentations / Nancy Duarte. |
| 索书号： | F713.55/D812E |
| 出版发行项： | Boston, Mass. : Harvard Business Review Press, c2012. |
| 载体形态： | xvii, 229 p. : ill. ; 23 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Understand your audience's power -- Segment the audience -- Present clearly and concisely to senior executives -- Get to know your audience -- Define how you'll change the audience -- Find common ground -- Define your big idea -- Generate content to support the big idea -- Anticipate resistance -- Amplify your message through contrast -- Build an effective call to action -- Choose your best ideas -- Organize your thoughts -- Balance analytical and emotional appeal -- Lose the jargon -- Craft sound bites -- Apply storytelling principles -- Create a solid structure -- Craft the beginning -- Develop the middle -- Make the ending powerful -- Add emotional texture -- Use metaphors as your glue -- Create something they'll always remember -- Choose the right vehicle for your message -- Make the most of slide software -- Determine the right length for your presentation -- Persuade beyond the stage -- Think like a designer -- Create slides people can "get" in three seconds -- Choose the right type of slide -- Storyboard one idea per slide -- Avoid visual cliche?s -- Arrange slide elements with care -- Clarify the data -- Turn words into diagrams -- Use the right number of slides -- Know when to animate -- Rehearse your material well -- Know the venue and schedule -- Anticipate technology glitches -- Manage your stage fright -- Set the right tone for your talk -- Be yourself -- Communicate with your body -- Communicate with your voice -- Make your stories come to life -- Work effectively with your interpreter -- Get the most out of your q&a -- Build trust with a remote audience -- Keep remote listeners interested -- Keep your remote presentation -- Build relationships through social media -- Spread your ideas with social media -- Gauge whether you've connected with people -- Follow up after your talk. |