书目详细信息
： DICTIONARY OF MARKETING AND COMMUNICATION;
书目信息 机读格式(MARC)
| ISBN： | 0700202846 |
|---|---|
| 个人名称： | Jefkins, Frank William. |
| 题名： | Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences [by] Frank Jefkins. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.5-61/J47E/P |
| 出版发行项： | Aylesbury, Intertext, 1983. |
| 载体形态： | [5], 121 p. 24 cm. |