书目详细信息
： Conquering global markets :
书目信息 机读格式(MARC)
| ISBN： | 9780230293557 |
|---|---|
| 编目源： | DLC DLC DLC DLC |
| 个人名称： | Hubbard, Nancy,1963- |
| 题名： | Conquering global markets : secrets from the world's most successful multinationals / Nancy A. Hubbard. |
| 索书号： | F276.7/H876E |
| 载体形态： | xi, 228 pages : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references (pages 202-215) and andex. |
| 格式化内容附注： | The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Nonequity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond. |