书目详细信息
： Handbook of research on the future of advertising and brands in the new entertainment landscape /
书目信息 机读格式(MARC)
| ISBN： | 9781668439715 |
|---|---|
| 编目源： | DLC DLC OCLCF |
| 题名： | Handbook of research on the future of advertising and brands in the new entertainment landscape / Blanca Miguelez-Juan, University of the Basque Country, Spain, Gema Bonales Daimiel, Complutense University of Madrid, Spain. |
| 索书号： | F713.50/M635E |
| 出版发行项： | Hershey, PA : IGI Global Publisher of Timely Knowledge, [2023] |
| 载体形态： | xxi, 441 pages : illustrations ; 29 cm. |
| 书目附注： | Includes bibliographical references and index. |