ISBN: | 013149421X (hbk.) |
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编目源: | UKM UKM |
个人名称: | Shane, Scott Andrew,1964- |
题名: | From ice cream to the Internet : using franchising to drive the growth and profits of your company / Scott A. Shane. |
索书号: | F713.32/S524E |
出版发行项: | Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. |
载体形态: | xxvi, 230 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. 213-221) and index. |