书目详细信息
： PRACTICAL ADVERTISING AND PUBLICITY :
书目信息 机读格式(MARC)
| ISBN： | 0077070798 : |
|---|---|
| 个人名称： | Hart, Norman A. |
| 题名： | Practical advertising and publicity : effective promotion of products and services to industry and commerce / Norman A. Hart. |
| 索书号： | F713.8/H326E |
| 出版发行项： | London ; New York : McGraw-Hill, c1988. |
| 载体形态： | xiv, 245 p. : ill. ; 24 cm. |
| 一般附注： | Rev. ed. of: Business to business advertising. 3rd ed. c1983. |
| 一般附注： | Includes index. |
| 书目附注： | Bibliography: p. [243]. |