书目详细信息
： Advertising design by medium :
书目信息 机读格式(MARC)
| ISBN： | 9781032185552 |
|---|---|
| ISBN： | 9781032183596 |
| 编目源： | LBSOR/DLC DLC |
| 个人名称： | Blakeman, Robyn,1958- |
| 题名： | Advertising design by medium : a visual and verbal approach / Robyn Blakeman. |
| 索书号： | F713.8/B636E |
| 载体形态： | 1 volume : illustrations (black and white, and colour) ; 27 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Where does the creative process fit in advertising : the business behind advertising creative -- Conceptual development -- Getting attention and delivering an informative message -- Visuals and their voice in advertising -- Type as a design element -- The many visual and verbal voices of color -- The stages of design -- Layout options and what they say -- Spokespersons and character representatives as part of the concept -- Graphic design, logo and package development -- Writing copy that strategically promotes the brand and talks to the target -- Concepts that incorporate the visual and verbal voice of individual media vehicles -- The design behind broadcast -- Making it big and taking it on the road : out-of-home and transit advertising -- Direct marketing : the old guard -- What makes Internet and social media marketing work? -- What makes mobile work -- Campaign and visual and verbal uniformity across multiple mediums -- Pitching, approvals and deadlines. |