书目详细信息
： Deception in the marketplace :
书目信息 机读格式(MARC)
| ISBN： | 9780805860863 (hardback : acid-free paper) |
|---|---|
| ISBN： | 9780805860870 (pbk. : acid-free paper) |
| 编目源： | DLC DLC DLC |
| 地理区域代码： | n-us--- |
| 个人名称： | Boush, David M. |
| 题名： | Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection / David M. Boush, Marian Friestad, Peter Wright. |
| 索书号： | F737.12/B777E |
| 出版发行项： | New York : Routledge, 2009. |
| 载体形态： | 241 p. ; 24 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education. |