书目详细信息
： Emerging market multinationals :
书目信息 机读格式(MARC)
| ISBN： | 9781107073142 (hardback) : |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Cuervo-Cazurra, Alvaro, |
| 题名： | Emerging market multinationals : managing operational challenges for sustained international growth / Alvaro Cuervo-Cazurra, William Newburry, and Seung Ho Park. |
| 索书号： | F276.7/C961E |
| 载体形态： | xviii, 221 pages : illustrations ; 24 cm |
| 格式化内容附注： | Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index. |