书目详细信息
： BUSINESS-TO-BUSINESS ADVERTISING :
书目信息 机读格式(MARC)
| ISBN： | 0844234710 : |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Patti, Charles H. |
| 题名： | Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. |
| 索书号： | F713.8/P321-2E |
| 出版发行项： | Lincolnwood, Ill., USA : NTC Business Books, c1991. |
| 载体形态： | xii, 286 p. : ill. ; 25 cm. |
| 一般附注： | "Published in association with the Business and Professional Advertising Association (B/PAA)." |
| 书目附注： | Includes bibliographical references and index. |