书目详细信息
： Social media metrics :
书目信息 机读格式(MARC)
| ISBN： | 9780470583784 (cloth) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Sterne, Jim,1955- |
| 题名： | Social media metrics : how to measure and optimize your marketing investment / by Jim Sterne. |
| 索书号： | F713.36/S839E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2010. |
| 载体形态： | xxxi, 240 p. ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future. |