书目详细信息
： International consumer behavior in the 21st century:
书目信息 机读格式(MARC)
| ISBN： | 9781461451242 |
|---|---|
| 编目源： | 211041 211041 211041 |
| 个人名称： | Samli, A. Coskun. |
| 题名： | International consumer behavior in the 21st century: impact on marketing strategy development/ A. Coskun Samli. |
| 索书号： | F713.55/S188E |
| 出版发行项： | New York: Springer, c2013. |
| 载体形态： | xx, 170 p.: ill.; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Developing a Competitive Advantage -- Culture and Its Powerful Impact -- Culture Driven Values -- Different Classification and Analysis of Cultures -- A Model of International Consumer Behavior -- Social Class Impact Modified with Hierarchy of Needs -- Social Contagion of Global Consumers -- Diffusion of Innovation in Different Global Markets -- Country of Origin, Country of Production, and Country of Assembly -- International Market Segmentation Based on Consumer Behavior -- International Consumer Involvement in Purchase Decisions -- International Consumer Learning Is Different in Different Cultures -- Marketing Strategy for Global Luxury Products -- International Gift Giving -- Strategizing International Marketing and a Research Agenda. |