书目详细信息
： THE QUALCOMM EQUATION :
书目信息 机读格式(MARC)
| ISBN： | 0814408184 |
|---|---|
| 个人名称： | Mock, Dave. |
| 题名： | The Qualcomm equation : how a fledgling Telecom company forged a new path to big profits and market dominance / Dave Mock. |
| 索书号： | F62/M687E |
| 出版发行项： | New York : AMACOM American Management Association, 2005. |
| 载体形态： | xx, 266 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. [251]-258) and index. |
| 格式化内容附注： | Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. |