书目详细信息
： How to measure anything :
书目信息 机读格式(MARC)
| ISBN： | 9780470539392 (cloth) |
|---|---|
| ISBN： | 0470539399 (cloth) |
| 编目源： | DLC DLC BTCTA UKM YDXCP C#P CDX BWX OSU |
| 个人名称： | Hubbard, Douglas W.,1962- |
| 题名： | How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard. |
| 版本说明： | 2nd ed. |
| 索书号： | F273.4/H876E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2010. |
| 载体形态： | xv, 304 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics. |