| ISBN: | 0930239008 |
|---|---|
| 个人名称: | Ames, B. Charles. |
| 题名: | Managerial marketing : the ultimate advantage / B. Charles Ames, James D. Hlavacek. |
| 版本说明: | 1st ed. |
| 索书号: | F713.5/A513E |
| 出版发行项: | Mountainside, N.J. : Managerial Marketing, c1984. |
| 载体形态: | xv, 389 p. : ill. ; 25 cm. |
| 书目附注: | Includes bibliographical references and indexes. |