| ISBN: | 9780470481776 (cloth) |
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| ISBN: | 0470481773 (cloth) |
| 编目源: | DLC DLC BTCTA UKM YDXCP DEBBG C#P BWX OCL CDX OCL NLGGC DLC |
| 个人名称: | Baker, Walter L. |
| 题名: | The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada. |
| 版本说明: | 2nd ed. |
| 索书号: | F714.1/B178E |
| 出版发行项: | Hoboken, N.J. : Wiley, c2010. |
| 载体形态: | xviii, 366 p. : ill. ; 24 cm. |
| 书目附注: | Includes bibliographical references and index. |
| 格式化内容附注: | Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case. |