书目详细信息
： Statistical methods in customer relationship management /
书目信息 机读格式(MARC)
| ISBN： | 9781119993209 (cloth) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Kumar, V.,1957- |
| 题名： | Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. |
| 索书号： | F713.55/K96E |
| 出版发行项： | Chichester : Wiley, 2012. |
| 载体形态： | xiii, 272 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. |