书目详细信息
： Crafting customer experience strategy :
书目信息 机读格式(MARC)
| ISBN： | 9781839097119 |
|---|---|
| 编目源： | CNPIEC CNPIEC |
| 地理区域代码： | a------ |
| 题名： | Crafting customer experience strategy : lessons from Asia / dited by Sapna Popli, Bikramjit Rishi. |
| 索书号： | F713.5/P828E |
| 载体形态： | xxiv, 224 pages : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Chapter 1. The What, Why and How of Customer Experience; Sapna Popli and Bikramjit Rishi Chapter 2. Getting into the Customer's Shoes : Customer Journey Management; Bikramjit Rishi and Sapna Popli Chapter 3. Emotions -The Essence of Customers' Experience; Irfan A. Rizv and Sapna Popli Chapter 4. Recipe for a Great Customer Experience : The three voices; Ashita Aggarwal Chapter 5. Technology and the Future of Customer Experience; Vandana Srivastava; Sanjeev Kishore and Deepika Dhingra Chapter 6. Customer Experience By Design or By Accident; Smitha Girija and Devika Rani Sharma Chapter 7. Breaking Corporate Silos : Making Customer Experience Work; Anindita Banerjee Chapter 8. The Business Case for Customer Experience : Ignoring Customer Experience is an Expensive Mistake ; Meena Bhatia and Pankaj Priya Chapter 9. Customer Experience : A Business to Business Context; Dinesh Sharma and Sumanjit Dass Chapter 10. Customer Experience Management : The Road Ahead; Sapna Popli and Bikramjit Rishi. |