书目详细信息
： Sports and entertainment marketing /
书目信息 机读格式(MARC)
| ISBN： | 9781133602446 |
|---|---|
| ISBN： | 1133602444 |
| 编目源： | YDXCP YDXCP BTCTA |
| 个人名称： | Kaser, Ken, |
| 题名： | Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. |
| 索书号： | G80-052/K19E |
| 载体形态： | ix, 440 pages : illustrations (chiefly color) ; 29 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | What is sports and entertainment marketing? -- Sports and entertainmenet means business -- Wide world of sports and entertainment -- Hit a home run with customers -- Marketing-information management -- The marketing game plan -- The product is sports and entertainment -- Choose the channel -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- Sports and entertainment legal issues -- Creating, owning, and operating a business -- Scoring a career. |