书目详细信息
： MASS CUSTOMIZATION :
书目信息 机读格式(MARC)
| ISBN： | 0875843727 : |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Pine, B. Joseph. |
| 题名： | Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. |
| 索书号： | F403.6/P649E |
| 出版发行项： | Boston, Mass. : Harvard Business School Press, c1993. |
| 载体形态： | xxi, 333 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 301-322) and index. |
| 格式化内容附注： | Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence. |