书目详细信息
： Public relations for the new Europe /
书目信息 机读格式(MARC)
| ISBN： | 9780230205833 |
|---|---|
| 编目源： | DLC DLC |
| 地理区域代码： | e------ |
| 个人名称： | Morris, Trevor. |
| 题名： | Public relations for the new Europe / Trevor Morris and Simon Goldsworthy. |
| 索书号： | D750.3/M877E |
| 出版发行项： | New York : Palgrave Macmillan, 2009. |
| 载体形态： | 246 p. 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | What is public relations? -- Lessons from history -- The structure of the pr industry -- PR and integrated marketing communications -- PR sectors and specialisms -- The reputation of public relations -- The law and public relations -- Public relations ethics -- Postar, a PR planning aid -- Objectives -- Strategy -- Methods -- How to be creative -- Tactics -- Administration -- Evaluating results -- Crisis management -- Creating a socially responsible image -- Dealing with the media -- Press releases -- Writing feature articles and opinion pieces -- How to call a journalist -- Internal communications -- How to make an effective speech or presentation. |