书目详细信息
： B2B customer engagement strategy :
书目信息 机读格式(MARC)
| ISBN： | 3031234081 |
|---|---|
| ISBN： | 9783031234088 |
| 编目源： | YDX YDX BDX UKMGB OCLCQ OCLCF YDX |
| 个人名称： | Prior, Daniel D., |
| 题名： | B2B customer engagement strategy : an introduction to managing customer experience / Daniel D. Prior. |
| 索书号： | F713.55/P958E |
| 载体形态： | xv, 226 pages : illustrations (some color) ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | 1. What is Customer Engagement ? -- 2. CE Context -- 3. Customer Experience (CX) and Customer Journey -- 4. The Case for CE Capability -- 5. Customer Journey Management -- 6. Customer Relationship Management (CRM) -- 7. Customer Communications -- 8. Analytics and Insight -- 9. CE Capability Maturity -- 10. Current Issues in CE. |