书目详细信息
： Analyzing global social media consumption /
书目信息 机读格式(MARC)
| ISBN： | 9781799847182 (hbk.): |
|---|---|
| ISBN： | 9781799857860 (pbk.) |
| ISBN： | 9781799847199 (ebk.) |
| 编目源： | CaBNVSL CaBNVSL CaBNVSL |
| 个人名称： | Wamuyu, Patrick Kanyi. |
| 题名： | Analyzing global social media consumption / Patrick Kanyi Wamuyu, editor. |
| 索书号： | F713.5/W243E |
| 载体形态： | xxii, 358 p. ; 29 cm |
| 书目附注： | Includes bibliographical references (pages 292-350) and index. |
| 格式化内容附注： | Chapter 1. Social entrepreneurship, smart brands, and epic social learning networks: content, community, and communication -- Chapter 2. Use of novel ensemble machine learning approach for social media sentiment analysis -- Chapter 3. Digital social networking use effect on individual job performance -- Chapter 4. Detecting fake news on social media: the case of Turkey -- Chapter 5. Will social media and its consumption converge or diverge global consumer culture? -- Chapter 6. Social media consumption among kenyans: trends and practices -- Chapter 7. Social networks and cultural differences: Adidas's case on Twitter and Sina Weibo -- Chapter 8. The role of social media influencers on the consumer decision-making process -- Chapter 9. Understanding social media addiction through personal, social, and situational factors -- Chapter 10. Online social networks misuse, cyber crimes, and counter mechanisms -- Chapter 11. Motivations for social media use and consumption in Zambian online platforms -- Chapter 12. Institutionalism, social media, and democracy in Africa: an inquiry into the potential of digital democracy -- Chapter 13. Blogs as pathways to information and influence within the Kenyan blogosphere -- Chapter 14. Golden years in social media world: examining behavior and motivations -- Chapter 15. Twitter sentiment data analysis of user behavior on cryptocurrencies: Bitcoin and Ethereum. |