书目详细信息
： The AI marketing canvas :
书目信息 机读格式(MARC)
| ISBN： | 9781503613164 (hardcover) : |
|---|---|
| ISBN： | 150361316X (hardcover) |
| 编目源： | CSt/DLC DLC BDX OCLCO YDX OCLCF OCLCO YDX CTU OCLCO Y |
| 个人名称： | Venkatesan, Rajkumar, |
| 题名： | The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski. |
| 索书号： | TP18/V459E |
| 载体形态： | xii, 250 pages : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The Challenge and the Solution. Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- AI and Marketing Essentials. Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- The AI Marketing Canvas : Five Stages of AI and Machine Learning in Marketing. Elements of the AI marketing canvas -- Stage 1 : foundation -- Stage 2 : experimentation -- Stage 3 : expansion -- Stage 4 : transformation -- Stage 5 : monetization -- Putting it all together : Starbucks -- Implementation. Managing change -- Getting started -- A call to action. |