书目详细信息
： Public branding and marketing :
书目信息 机读格式(MARC)
| ISBN： | 9783030705046 |
|---|---|
| ISBN： | 9783030705053 |
| ISBN： | 3030705056 |
| ISBN： | 3030705048 |
| 编目源： | YDX CNPIEC GW5XE OCLCO EBLCP |
| 题名： | Public branding and marketing : a global viewpoint / Staci M. Zavattaro, editor |
| 索书号： | F274/Z39E |
| 载体形态： | 295 pags ; 21 cm |
| 一般附注： | Includes index |
| 格式化内容附注： | Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing Value in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten Co-producers: Co-creating Brand in Public Service -- Chapter 4. The Brussels-Capital Region: Toward a more integrated strategy for Europe's capital? -- Chapter 5. Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine -- Part II - Internal Branding Strategies -- Chapter 6. Branding from Within: Internal Brand Management in the Public Sector -- Chapter 7. Branding the Public Service of Canada: A Model Worthy of Emulation or Unfulfilled Promise? -- Chapter 8. Branding for Morale -- Chapter 9. Brand on the run? Marketization, market position, and branding in upper secondary schools -- Part III - Concepts and Cases : Place Branding in Action -- Chapter 10. #thatswhywestallis Shows the World How Good West Allis Feels -- Chapter 11. Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda -- Chapter 12. How to Close the Gap? Branding as a Solution to Declining Youth Participation -- Chapter 13. From a Dog Breakfast to a King's Table: Branding and Marketing a Major Research University |