书目详细信息
： Integration marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780470454596 (cloth) |
|---|---|
| ISBN： | 0470454598 (cloth) |
| 编目源： | DLC DLC UKM YDXCP BTCTA C#P BWX DLC |
| 个人名称： | Joyner, Mark,1968- |
| 题名： | Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner. |
| 索书号： | F270/J89E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2009. |
| 载体形态： | xviii, 142 p. : ill. ; 19 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology. |