书目详细信息
： The next big thing :
书目信息 机读格式(MARC)
| ISBN： | 9780749454500 (hbk.) |
|---|---|
| ISBN： | 0749454504 (hbk.) |
| 编目源： | DLC DLC CIBTC |
| 个人名称： | Higham, William. |
| 题名： | The next big thing : spotting and forecasting consumer trends for profit / William Higham. |
| 索书号： | F713.54/H638E |
| 出版发行项： | London ; Philadelphia : Kogan Page Limited, 2009. |
| 载体形态： | [viii], 261 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice. |