| ISBN: | 0470860820 (cloth : alk. paper) |
|---|---|
| 个人名称: | Morgan, Adam. |
| 题名: | The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan. |
| 索书号: | F760.5/M847E |
| 出版发行项: | Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, 2004. |
| 载体形态: | xii, 336 p. : ill. ; 24 cm. |
| 书目附注: | Includes bibliographical references (p. [324]-329) and index. |