书目详细信息
： A history of advertising :
书目信息 机读格式(MARC)
| ISBN： | 9781538141212 |
|---|---|
| 编目源： | DLC DLC OCLCO BDX YDX OCLCF YDX |
| 个人名称： | Richards, Jef I., |
| 题名： | A history of advertising : the first 300,000 years / Jef I. Richards. |
| 索书号： | F713.8-09/R519E |
| 载体形态： | viii, 455 pages : illustrations (some color) ; 27 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion. |