书目详细信息
： MBA IN A BOX :
书目信息 机读格式(MARC)
| ISBN： | 0609610880 (hardcover) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Kurtzman, Joel. |
| 题名： | MBA in a box : practical ideas from the best brains in business / Joel Kurtzman with Glenn Rifkin & Victoria Griffith. |
| 索书号： | F270/K95E |
| 出版发行项： | New York : Crown Business, 2004. |
| 载体形态： | 437 p. : 24 cm. |
| 书目附注： | Includes bibliographical references (p. [411]-414) and index. |
| 格式化内容附注： | Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we`re not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : "when you find a fork in the road, take it" -- Managing is getting paid for other people`s home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to `em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There`s many a slip `twixt the cup and the lip : good ideas gone awry. |