书目详细信息
： Marketing innovations in the automotive industry :
书目信息 机读格式(MARC)
| ISBN： | 9783030159986 |
|---|---|
| ISBN： | 3030159981 |
| ISBN： | 9783030160012 |
| ISBN： | 3030160017 |
| 编目源： | YDX YDX OCLCO INU OCLCF S2H OCLCO |
| 个人名称： | Candelo, Elena, |
| 题名： | Marketing innovations in the automotive industry : meeting the challenges of the digital age / Elena Candelo. |
| 索书号： | F416.471/C216E |
| 载体形态： | xxv, 192 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Part 1 The mechanical age: from the early years to the 1950s -- Part 2 The 1960s: towards convergence -- Part 3 The electronic and software age: a rapidly evolving landscape -- Part 4 The Digital Age: the changing face of marketing. |