书目详细信息
： E-business & e-commerce management :
书目信息 机读格式(MARC)
| ISBN： | 9780273752011 (pbk.) |
|---|---|
| ISBN： | 0273752014 (pbk.) |
| 编目源： | DLC DLC YDX YDXCP CDX BWK UKMGB XVF BWX DLC |
| 个人名称： | Chaffey, Dave,1963- |
| 题名： | E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey. |
| 版本说明： | 5th ed. |
| 索书号： | F713.36/C433E |
| 出版发行项： | Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011. |
| 载体形态： | xxxi, 733 p. : col. ill., col. map ; 27 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. |