| ISBN: | 9780470467183 (hbk.) : |
|---|---|
| ISBN: | 0470467185 (hbk.) : |
| 编目源: | UK-WkNB UK-WkNB |
| 个人名称: | Gordon, Michael E. |
| 题名: | Trump university entrepreneurship 101 : How to turn your idea into a money machine / Michael E. Gordon. |
| 版本说明: | 2nd rev. ed. |
| 索书号: | F715/G664E |
| 出版发行项: | Chichester : John Wiley & Sons Ltd : [distributor] John Wiley and Sons Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Cape Town : [distributor] John Wiley & Sons, 2009. |
| 载体形态: | 304 p. : ill. ; 23 cm. |
| 一般附注: | Hardback. |
| 格式化内容附注: | Foreword by Donald Trump. Acknowledgments. Introduction Buckle up for Your Fantastic Voyage. CHAPTER 1 TRUMP ON ENTREPRENEURSHIP. CHAPTER 2 UNLEASH YOUR ENTREPRENEURIAL POWER. CHAPTER 3 FEEL THE FEAR - DO I T ANYWAY. CHAPTER 4 START RIGHT - BUILD ON THE CUSTOMER MODEL. CHAPTER 5 FIND IDEAS I N A TURBULENT WORLD. CHAPTER 6 SELECT ONE (AND ONLY ONE) OPPORTUNITY. CHAPTER 7 EXPLOIT OPPORTUNITIES DURING CHALLENGING ECONOMIC TIMES. CHAPTER 8 BUILD YOUR FORTUNE A S A TECHNOPRENEUR. CHAPTER 9 BOOTSTRAP. CHAPTER 10 PLAN FOR THE WAR WITH YOUR COMPETITORS. CHAPTER 11 DESIGN YOUR MONEY MACHINE. CHAPTER 12 VIRTUALIZE AND GLOBALIZE. CHAPTER 13 HARNESS WEB 2.0 FOR COMPETITIVE ADVANTAGE. CHAPTER 14 DO WELL AND DO GOOD. CHAPTER 15 DE V I S E A WINNING STRATEGY. CHAPTER 16 PROJECT YOUR GROWTH AND PROFITABILITY. CHAPTER 17 MOBILIZE POWERFUL RESOURCES QUICKLY. CHAPTER 18 DEVELOP A SIMPLE, EFFECTIVE BUSINESS PLAN. CHAPTER 19 BECOME A WI N-WI N NEGOTIATOR. CHAPTER 20 RA I S E MONEY. CHAPTER 21 FIXATE ON THE CUSTOMER. CHAPTER 22 LAUNCH YOUR VENTURE! CHAPTER 23 SUFFER GROWING PA I N S JOYFULLY. Notes. Index. |