书目详细信息
： Trust Inc. :
书目信息 机读格式(MARC)
| ISBN： | 9781783538102 (hbk.) : |
|---|---|
| ISBN： | 1783538104 (hbk.) |
| 编目源： | DLC DLC OCLCO OCLCF YDX YDX OCLCO INU GSU |
| 个人名称： | Yeomans, Matthew. |
| 题名： | Trust Inc. : how business wins respect in a social media age / Matthew Yeomans. |
| 索书号： | F272/Y46E |
| 出版发行项： | Abingdon ; New York : Routledge, Taylor & Francis Group, 2018. |
| 载体形态： | viii, 173 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Part 1. The social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- Part 2. The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- Part 3. The know how -- How to show, not tell -- The social network effect -- How to save the sustainability report -- Global goals for winning trust -- Epilogue. |