书目详细信息
： Handbook of research on identity theory in marketing /
书目信息 机读格式(MARC)
| ISBN： | 9781788117722 |
|---|---|
| ISBN： | 1788117727 |
| 编目源： | YDX YDX BDX UKMGB OCLCO SHS OCLCF TSU COO NTU YDXIT OCLCO CGU OCL DLC |
| 个人名称： | Reed, Americus. |
| 题名： | Handbook of research on identity theory in marketing / edited by Americus Reed II, professor of marketing, the Wharton School, University of Pennsylvania and Mark Forehand, professor of marketing, the Foster School of Business, University of Washington, US. |
| 索书号： | F713.5-62/R327E |
| 载体形态： | xiv, 483 pages : illustrations ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |