ISBN: | 9781422166956 (hbk.) |
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ISBN: | 1422166953 (hbk.) |
编目源: | DLC DLC CIBTC |
个人名称: | Khanna, Tarun. |
题名: | Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu with Richard J. Bullock. |
索书号: | F713.5/K45E |
出版发行项: | Boston, Mass. : Harvard Business Press, 2010. |
载体形态: | xii, 247 p. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena. |