书目详细信息
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书目信息 机读格式(MARC)
| ISBN： | 0875848672 |
|---|---|
| 个人名称： | Rayport, Jeffrey F. |
| 题名： | Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski |
| 索书号： | F719/R263E |
| 出版发行项： | Boston, Mass. : Harvard Business School Press, 2005. |
| 载体形态： | xxi, 262 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references ([229]-247) and index. |
| 格式化内容附注： | Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit. |