书目详细信息
： NEW-PRODUCT DIFFUSION MODELS /
书目信息 机读格式(MARC)
| ISBN： | 0792377516 (alk. paper): |
|---|---|
| 编目源： | DLC DLC UKM OHX FDU |
| 题名： | New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind. |
| 索书号： | F406.3/N532E |
| 出版发行项： | Boston : Kluwer Academic, c2000. |
| 载体形态： | xi, 355 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.). |
| 丛编说明： | International series in quantitative marketing 11 |
| 一般附注： | Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania. |
| 书目附注： | Includes bibliographical references and index. |