书目详细信息
： Social media and integrated marketing communication :
书目信息 机读格式(MARC)
| ISBN： | 9780739171134 (cloth : alk. paper) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Persuit, Jeanne M.,1973- |
| 题名： | Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit. |
| 索书号： | F713.50/P467E |
| 出版发行项： | Lanham : Lexington Books, [2013] |
| 载体形态： | 133 pages ; 24 cm |
| 书目附注： | Includes bibliographical references and index (pages 117-127). |
| 格式化内容附注： | Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics. |