书目详细信息
： MARKETING THE PROFESSIONAL SERVICES FIRM :
书目信息 机读格式(MARC)
| ISBN： | 0470011734 |
|---|---|
| 个人名称： | Young, Laurie. |
| 题名： | Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young. |
| 索书号： | F719/Y68E |
| 出版发行项： | Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., 2005. |
| 载体形态： | x, 417 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references p. ([405]-407) and index. |