书目详细信息
： The connected customer :
书目信息 机读格式(MARC)
| ISBN： | 9781848728370 (hardcover : alk. paper) |
|---|---|
| 编目源： | DLC DLC SHCD |
| 题名： | The connected customer : the changing nature of consumer and business markets / editors, Stefan Wuyts ... [et al.]. |
| 索书号： | F713.55/W974E |
| 出版发行项： | New York, NY ; London : Routledge, 2010. |
| 载体形态： | xviii, 353 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is mr. spock a good candidate for being a connected customer? the role of emotion in decision making / Baba Shiv -- The connected customer and the customer value proposition -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt. |