书目详细信息
： INTERNATIONAL HOSPITALITY MANAGEMENT :
书目信息 机读格式(MARC)
| ISBN： | 0750666757 |
|---|---|
| ISBN： | 9780750666756 (pbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Clarke, Alan. |
| 题名： | International hospitality management : Concepts and cases / Alan Clarke, Wei Chen. |
| 索书号： | F590.6/C597E |
| 出版发行项： | Burlington: Butterworth-Heinemann Ltd, 2007. |
| 载体形态： | 382 p. : ill. ; 25x19x2 cm. |
| 一般附注： | Paperback. |
| 格式化内容附注： | The International Hospitality and Tourism Industries environment: The context of international hospitality management-- International management and culture-- The dynamics of the hospitality industry-- The development of markets and multinational enterprises-- Aspects of Strategic and Functional Management Within the Operation-- Ethics and social responsibility of international hospitality organisations-- The international dimensions of marketing-- The international dimensions of human resource management-- The dimensions of international finance principles-- E-business and the implications for the hospitality industry-- Culturally different locations, cultural backgrounds and clients from all around the world-- The Drivers of Change in the International Environment: SMEs advantages and disadvantages in global competition-- The major global hospitality markets analysis: Europe and the Americas-- The major global hospitality markets analysis: Asia-Pacific, and the Middle East-- An evaluation of an international case study-- Bibliography-- Index. |