书目详细信息
： CASES IN HOSPITALITY AND TOURISM MANAGEMENT /
书目信息 机读格式(MARC)
| ISBN： | 0131700758 (pbk.) |
|---|---|
| 编目源： | DLC DLC YDX CCS BAKER |
| 地理区域代码： | n-us--- |
| 题名： | Cases in hospitality and tourism management / edited by Robert M. O`Halloran, Ken Jarvis, Amy Allen-Chabot. |
| 索书号： | F719.2/O36E |
| 出版发行项： | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. |
| 载体形态： | ix, 117 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec. |